2013 左永安顧問 安永經營管理商學院 EMBA 共通核心職能 TTQS BrandZ品牌價值排行榜已經有8年曆史榜單由WPP委託明略行(Millward Brown Optimor)調查和發佈 The Top 10 Most Valuable Global Brands 2013 Apple Remains No.1 in the Brandz(TM) Top 100 Ranking of the Most Valuable Global Brands
Apple Remains No.1 in the Brandz(TM)
Top 100 Ranking of the Most Valuable Global Brands
in brand value this year.
The brand is no.2 in the ranking with a value of $114 billion.
IBM is no.3 in the ranking with a brand value of $112 billion.
Samsung fuelled its huge increase in brand value by balancing a remarkable period of innovation
with growing market share it spent $1.6 billion more on advertising in the last year,"
said Nick Cooper, Managing Director of Millward Brown Optimor.
"Despite a more competitive marketplace and other challengers nipping at its heels,
Apple's ability to maintain its no.1 position demonstrates the value that having a strong brand
brings to business. People still love the brand regardless of its stock price."
conducted by Millward Brown Optimor, is now in its eighth year. It is the only ranking that uses
the views of potential and current buyers of a brand, alongside financial data, to calculate its value.
investment that brands give businesses. It shows that strong brands bring market share growth,
increased profits from being able to command a price premium and greater shareholder returns."
"Brand valuation and other measures that show return on marketing investment give marketers a
stronger voice in the boardroom by ensuring that marketing is better understood and accounted for
as a key driver of financial and business success."
expectations and share price which drove the appreciation of brand value.
It includes a ranking and analysis of the most valuable brands for key regions of the world and
13 market sectors. Download the complete BrandZ(TM) ranking here(
including regional and category breakdowns, and in-depth insights from WPP companies.
The rankings and a great deal more brand insight are also available
as a free interactive mobile app for Apple and Android and as an iPad magazine
( https://itunes.apple.com/us/app/wpp-brandz/id571644755?ls=1&mt=8 ).