2011年10月9日 星期日

2011 左永安顧問 個案研究 英國曼徹斯特大學商學院 (Manchester Business School, The University of Manchester) 服務研究中心所撰寫的案例集,其中蒐羅了總共 28 個全球服務創新的 Case Study,台灣的遊戲產業個案也被收集在其中

英國曼徹斯特大學商學院 (Manchester Business School, The University of Manchester) 

服務研究中心所撰寫的案例集

其中蒐羅了總共 28 個全球服務創新的 Case Study

台灣的遊戲產業個案也被收集在其中





http://www.ssmenetuk.org/docs/ServiceInnovation_CaseBook_pre_conference.pdf

Contents Introduction …………………………………………………………………………………………………………….. 5
Theme 1: Business Model Innovation …………………………………………………………………………… 7
Case Study 1: Innovation by Intermediation: The Case of New Business Model design for the Tooling Machine Sector …………………………………………………………………………… 8
Case Study 2: Service Innovation: Case Study on the Spa and Med Beauty at The Saujana … 11
Case Study 3: Survive by “Servicisation”: A Multiple-case Study of Taiwanese Video Game Industry ……………………………………………………………………………………………….. 14
Case Study 4: Service Innovation in Chinese Aviation Industry: The Case of Chinese Low Cost Carriers ………………………………………………………………………………………… 17
Case Study 5: Innovation in China’s Mobile Multimedia Broadcasting Service …………………….. 20
Case Study 6: Sustainable Procurement in the UK Public Sector ………………………………………. 22
Case Study 7: Innovation Perspectives of a Personal Financial Services Call Centre…………… 24
Case Study 8: Optimisation of the Clients’ Warehouse Logistics – A KIBS-type Service in the Manufacturing Context…………………………………………………………………………… 27
Case Study 9: (Revisiting) Servitization: When is Service Oriented Business Model Innovation Effective?……………………………………………………………………………… 30

Theme 2: The Organisation in Its Environment……………………………………………………………. 33
Case Study 10: The Role of Boundary Objects in Public-Private Innovation Networks: The Story about Næstved Health School………………………………………………………… 34
Case Study 11: A Platform Innovation in Public Service……………………………………………………. 37
Case Study 12: Understanding Drivers of Customer Satisfaction in the Social Housing Sector: One Vision Housing’s Operational Approach and Achievements to Date…………………………………………………………………………………………………….. 39
Case Study 13: Social Housing Asset Management: An Innovative Approach to Increase Productivity and Performance…………………………………………………………………. 42
Case Study 14: Public-Private Innovation Network in Knowledge Intensive Services. Coproduction or Technological Lock-in? FARMSTAR, A Case Study in Advisory Services for Farmers……………………………………………………………………………… 44

Theme 3: Innovation Management within an Organisation…………………………………………… 47
Case Study 15: On the Balanced Service System as a Business Strategy for SME Gazelle Growth…………………………………………………………………………………………………. 48
Case Study 16: TrusTECH – Innovators in the Field Of Innovation…………………………………….. 51
Case Study 17: Information Technology Enabled Business Platforms ………………………………… 53

Contents Theme 4: Process Innovation ………………………………………………………………………………………56
Case Study 18: Soft Systems Methodology and Innovation………………………………………………..57
Case Study 19: Opportunities to Improve Health Visiting Services through Lean Thinking……..60
Case Study 20: e-Government Service Provisioning and Adaptation by End Users ………………63
Case Study 21: Including Customer Representatives in the Development of the Service Innovation “Model” for an Insurance Company …………………………………………..66
Case Study 22: “SMS for Life” Pilot – Roll Back Malaria (RBM) Partnership………………………….69

Theme 5: Technology Innovation…………………………………………………………………………………71
Case Study 23: Chasing the Long Tail: Growth through Personalised Telecoms Services……..72
Case Study 24: Achieving Service Innovation through a Health Education Programme: Insights from Working with South Asian Women ………………………………………..75
Case Study 25: The Benefit of Knowledge Sharing: A Case Study of Real Estate Brokerage Service………………………………………………………………………………………………….78
Case Study 26: Using Virtual World Technology to Deliver Educational Services………………….81
Case Study 27: Partnering for Technology-led Innovation to Deliver Enterprise Service Innovation – Ultra High Resolution Seismic Sensing Solution……………………….84
Case Study 28: Meeting in Web Browsers: The PowerMeeting Real-Time Collaboration Service………………………………………………………………………………………………….87

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